There are a few tactics you can use to reach a larger audience on your social media accounts. One is to use hashtags to make it easier for people to find your content. Another is to engage with other users in your industry or niche by commenting on their posts and sharing their content. You could also consider running paid social media campaigns to reach a wider audience, or collaborating with influencers or other brands to tap into their follower base. And don’t forget the power of high-quality, shareable content! By consistently creating content that resonates with your target audience, you’ll naturally attract more followers over time. Social media platforms highlight video content above static images or simple text. Video is King!
Another tactic you can use is to leverage user-generated content. This means encouraging your followers to share their own photos or videos using your brand’s hashtag or by tagging your account. Not only does this create more content for you to share, but it also helps build a sense of community around your brand. You could also host social media contests or giveaways to incentivize people to follow, share, and engage with your content. Overall, the key is to stay active, engaged, and authentic on your social media accounts in order to attract and retain a larger audience.